Landing Page Teardown Template: 7 Checks in 15 Minutes

Open your page on a mid‑range phone, 4G connection. Work top‑to‑bottom. Your job is to decide what to fix first, not to argue about perfection.

Output: one page of fixes with owners and dates. Start with #1–#3; retest in one week.

1) First Impression (0–2 min)

Question: Can a stranger say “what it does for me” in one sentence?
Checks: Headline clarity, hero image relevance, price visibility, one clear CTA.
Fixes: Rewrite headline to a benefit; crop hero for mobile; show price near CTA.

2) Sticky Buy Path (2–4 min)

Question: Can I buy without hunting?
Checks: Sticky Add to Cart after hero, variant + price kept in view, error states readable.
Fixes: Enable sticky ATC; show chosen variant in the bar; improve error copy.

3) Proof in the Right Spots (4–6 min)

Question: Do I trust you here?
Checks: Rating + review count near price; photo reviews; mid‑page proof block.
Fixes: Place rating by price; pull 3 photo reviews up; add “as seen in/awards” if real.

4) Objection Handling (6–8 min)

Question: Are my anxieties answered before the final CTA?
Checks: Shipping costs, returns, warranty, compatibility in plain English.
Fixes: Add a short “What to know” accordion; link returns policy with 1‑line summary.

5) Media & Size Help (8–10 min)

Question: Do the pictures do the selling?
Checks: Gallery order, zoom works, 360 or short demo, size/fit guide obvious.
Fixes: Reorder gallery (context → detail → scale → lifestyle); fix size guide.

6) Speed & Distraction (10–12 min)

Question: Is it fast enough on an average phone?
Checks: Hero preloaded, heavy scripts deferred, no auto‑play audio; LCP < 2.5s.
Fixes: Compress hero (AVIF/WebP), defer third‑party scripts, mute videos by default.

7) Accessibility Basics (12–15 min)

Question: Can everyone use it?
Checks: Contrast AA, focus states, meaningful alt text, keyboard nav.
Fixes: Bump contrast, add focus rings, write real alt, fix tabindex.

Triage worksheet (paste into your doc)

• Biggest leak (1 sentence):

• Top 3 fixes (owner/date):

  • 1

  • 2

  • 3

• Retest date:

• Metric to watch: add‑to‑cart rate / conversion rate / revenue per session.