The Startup Marketing Playbook

Not Just Theory, Marketing That Actually Works

This isn’t theory or fluff. It’s packed with real frameworks, templates, and strategies used across high-growth startups.

A practical guide for startup and scale-up marketers. The Startup Marketing Playbook by Dom O'Brien gives you the tools, templates, and strategy to build marketing that actually works.

The CMO’s Mindset with an Intern’s Hustle

Startup marketers are expected to think like a CMO and act like an intern. This book helps you do both.

You’ll learn how to prove marketing’s impact, build trust internally, and set up a function that scales, so you’re not just doing more, you’re doing what matters.

Customer Reviews

See what readers are saying about The Startup Marketing Playbook.

Exactly what I have been looking for since being thrown in the deep end as head of marketing at an ecommerce brand. Covers all aspects in a really defined way that makes it actionable. I've tackled 5 chapters already in the first 6 months and we are kicking goals.

Nick S,

New York, USA

As a Growth Manager at a Series B SaaS company, this playbook is exactly what I needed when I got promoted from coordinator to leading our entire growth function. The frameworks actually work in the real world of limited budgets and shifting priorities. This isn't theoretical fluff, it's the playbook I actually use to run marketing at a $12M ARR company.

Jane Anderson

London, UK

★★★★★

★★★★★